Leadership Summit 2024
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IAB UK's Leadership Summit 2024 will take place at Sopwell House, 7 - 8 March, 为高级决策者提供一个独特的机会，共同解决影响彩乐园dsn的最大问题，并为我们的行业塑造一个成功和可持续的未来.
2023's Summit was an opportunity for leaders to be in the same room, 秘密地分享他们的经验和计划，同时听取鼓舞人心和有远见的演讲者.
确保您和您的公司有代表参加2024年领导力峰会，以帮助塑造未来, share expertise and knowledge and build your senior network across the industry.
Find out more about Leadership Summit 2024 here, 一定要保留日期，看看下面去年的精彩电影，看看会发生什么.
Thursday 7 March
Welcome & introduction
Delegate arrival and check-in
Welcome to Leadership Summit 2024: Looking to a brighter future
As leaders, 我们的工作是超越日常的思考，成为迈向更光明未来的驱动力. As he welcomes gathered leaders back to Sopwell House, 乔恩·纽将鼓励更长远的思维框架，并为两天的洞察力设置场景, inspiration and provocation.
Rediscover the Joy of Digital: How IAB UK is bringing joy to advertisers
As IAB UK’s new Chief Digital Cheerleader, Joy’s role is to help advertisers rediscover the joy of digital. In her inaugural speech to Leadership Summit, Joy reveals how she’s been taking her message to marketers, starring in her own digital ad campaign, penning Campaign columns and chairing the Joy of Digital Awards.
State of the Nation: Understanding the national mood in 2024
最近的数据显示，英国公众对2024年比2023年更乐观. Drawing on Ipsos insight, Kelly Beaver gives her take on the mood of the nation, exploring public attitudes towards the economy, technology and society, and what that all means for advertising and business.
百万个新的自由时间:重新定义工作，培育可持续发展的未来
Drawing from his own experience and research, Dr Dale Whelehan encourages leaders to embark on a journey that spans centuries, connecting the wisdom of the past with the challenges of today. Dale presents a compelling revelation: that time, and the affluence of it, leads to ultimate happiness in and of itself.
Political Analysis: Inside Westminster during election year
In the world’s biggest ever year for democracy, and as the UK prepares for a general election, Sophy Ridge shares her perspective on the key moments to look out for in 2024, explores what we can expect from an election campaign, and what a change of government might mean for business and industry.
Break
Townhalls
Details below
Lunch
View from the C-Suite: Supercharging your agency partnerships
In conversation with Joni Morriss, agency C-suite leaders share their priorities, 挑战和机遇——并揭示在场的领导者如何最好地支持他们的客户. 期待挑衅和洞察力有助于加强你与那些在预算和计划上做出重大决定的人的关系.
A Moment of Opportunity: Unlocking growth in a pivotal year for digital advertising
2024 marks a pivotal moment, 当网络的未来将取决于这个行业愿意做些什么来保护它的时候. Dyana Najdi sets the scene on marketing’s moment of opportunity, 揭示了面向未来的衡量解决方案，以及广告商必须采取的措施，以在人工智能营销时代实现增长.
Should DEI DIE? How the culture wars are shaping the diversity conversation in business
到目前为止，2024年的媒体头条将DEI定位为“政治倡导运动”,’ ‘dangerous ideology,’ and even a ‘cult of diversity’. Drawing on years of experience and research, Asad Dhunna探讨了领导者是否致力于DEI，以及这对文化和交流的影响.
Break
Townhalls
Details below
Sustainable Superpower: Using your strengths to tackle climate impact
Drawing on years of experience making businesses more environmentally sustainable, Joanna Yarrow shares the trends, 故事和建议，任何公司和领导者都可以借鉴，以取得更大的进步, more impactful leaps when it comes to reducing the carbon impact of business.
这与你无关:了解影响增长和有效性的外部因素
As brands grow, 媒体的机会不断扩大，数据也比以往任何时候都能揭示更多关于消费者的知识, it’s tempting to ignore the external factors affecting advertising’s effectiveness. In this talk, 经济学家格蕾丝·凯特博士探讨了外界对市场营销的低估作用, and how innovation, AI and media might be just part of the story we need to be aware of.
How I Became... Josh Krichesfki
In a live episode of the podcast everyone’s talking about, ‘How I Became’, co-hosts Ashley and Charles interview GroupM CEO Josh Krichefski. Following his initial appearance on the podcast in 2023, 乔什将重新加入阿什利和查尔斯的个人和深刻的旅程，了解他是如何成为今天的领导者的.
Close
Cocktail Reception in the Omboo Resturant & Conservatory
Leadership Dinner in the St Albans Suite, followed by a touch of after dinner magic from digital magician Duncan William
Friday 8 March
Welcome to Day Two
塑造市场:了解未来一年影响广告的力量
Returning to Leadership Summit, Dr Daniel Knapp shares his outlook for the UK’s ad industry, drawing on economic analysis and societal shifts to explore growth opportunities, 意想不到的游戏改变者和主要市场趋势将在未来几个月和几年影响业务和领导力.
AI in Action for Advertisers
新数据显示，84%的人工智能决策者表示，他们的高管已经准备好采用生成式人工智能. 但我们能否从炒作中走出来，实施更有针对性的战略，提高生产力，建立品牌价值? Ravleen Beeston利用Copilot最早用户的见解，揭示了GAI在彩乐园dsn中的好处.
A Quality Opportunity: Navigating a bright future for publishers and journalism
广告商接触受众的方式发生了变化，这为出版商提供了一个机会，可以利用它们提供的独特优质内容和值得信赖的环境. Partnering for this talk, 《dsn彩乐园网址》(The Telegraph)和《dsn彩乐园网址》(Immediate Media)的领导人就新闻和杂志品牌如何在目标定位的新世界中蓬勃发展发表了自己的看法, measurement, trust and innovation.
Zaid Al-Qassab in conversation with Roisin Donnelly
In April 2024, Zaid Al-Qassab will leave his role as Chief Marketing Officer of Channel 4, where he leads the marketing and digital teams, and 4creative, Channel 4’s award-winning in-house creative agency, to become Group CEO of M&C Saatchi. In this conversation with IAB UK's Non-Executive Director, Roisin Donnelly, Zaid reflects on his career so far, shares his insights on how marketers are feeling about digital advertising, and looks forward to his new role agency-side.
Breaking Boundaries: Leadership lessons from the rugby pitch
When Maggie Alphonsi retired from rugby in 2014, 她是英格兰有史以来最成功的橄榄球运动员，并为其他橄榄球女性创造了非凡的遗产. To close Leadership Summit 2024, Alphonsi shares her own story as a woman in a sport dominated by males, 揭示了克服逆境的技巧，并探讨了如何让团队在最佳表现下茁壮成长.
Townhalls
Advertising 2030: Kicking off a new workstream for IAB UK, 我们汇集了业界最聪明的领导思想，帮助构建 一个大胆而进步的未来广告愿景
Sustainability in Digital Advertising: Join IAB UK, 零广告网和全球负责任媒体联盟(GARM)共同探索彩乐园dsn排放测量的标准化和采用
Privacy Sandbox: In this confidential opportunity to hear the latest from Google on Privacy Sandbox, 你将有机会问你自己的问题，因为第三方cookie在Chrome浏览器的弃用越来越近
Inclusive Leadership Workshop: 加入IAB UK和The无误，参加一个自我反思和实用的研讨会，这将帮助您创建一个适合每个人的高绩效和包容性文化
Leadership Summit 2023
Looking for a taste of what to expect? 观看我们的精彩短片，阅读2023年领导力峰会的重要亮点
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