The Last Thursday Club: The Power of Premium Publishers

April's edition of The Last Thursday Club will turn its focus to the power of premium publishers. With third-party cookies being phased out, it’s more important than ever that advertisers forge strong partnerships with premium publishers, as these publishers maintain direct connections with their audiences, enabling accurate targeting and contextual advertising opportunities. Join us this April as we discuss how advertisers can effectively leverage first-party data and premium content environments. 

As always, we’ll keep the presentation short and snappy, so that you have plenty of time to catch up with your industry peers and meet new people. We created The Last Thursday Club after our members told us they wanted more opportunities to come together in person - it’s open to all IAB members and takes place between 5-7pm on the last Thursday of every month.