零售媒体前瞻

2023年是“零售媒体年”, but with every new buzzword comes new opportunities - and new misconceptions. 在本次会议上, 保罗Hackwell报道, 亚马逊广告公司快速消费品行业垂直主管, 苏菲·麦克斯韦尔, 庄臣的纯铅, 关于零售媒体尚未开发的潜力, and how marketers can seize the moment to grow their business and their brand.

The term ‘retail media’ is seemingly everywhere at the moment, 被誉为品牌和零售商梦想的答案. 但现实情况是怎样的呢? What needs to be considered when building a retail media network (RMN)? 使用RMN时需要考虑什么? And can brands and retailers centre c-suite expectations about what it brings to business for success? Hear from those who are navigating the Retail Media journey; the opportunities, 交付的策略, and some of the new pitfalls to avoid in the new world of omnichannel path to purchase.

零售媒体 might be a relatively recent phrase, but Tesco has been shaping it for decades. Today we will help you think about its potential throughout millions of customer journeys across the UK and how the Clubcard continues to power true value for customers, brands and agencies in creating a truly full-funnel experience.

Customer understanding based on 1st party data is at the heart of any successful retail media programme. Join Nectar360 and guests as we discuss how you balance customer expectations, a wealth of data and the growing demands on retail media programmes. We’ll talk about the evolution of retail media and how the flywheel must always start with the customer. You will leave the session understanding the roles: retailers, brands, technology partners and agencies play in turning insight into a full-funnel experience.

A glimpse into how a playful approach and talking to customers in the right tone of voice drives impact and results. ASOS传媒集团 explains how storytelling and applying a fashion lens helps brands distinguish themselves and venture into new and exciting territory. An electric combination of how inspiring creative sparks interest when served up to the right customer.