ShowHeroes的测量之旅 & 报告碳排放量

描述计划是如何运作的

通过教育, 领导, 和宣传, I strive to instill a sense of corporate responsibility for ShowHeroes. 这是为了提高人们的意识, 与所有团队合作 and influencing decision making to foster a sustainable culture, 为所有利益相关者带来长期利益, 以及公司的底线. 

• Take every opportunity to be vocal as to why and how the company should be more sustainable. I first talked directly to the founders to get their buy-in and support, demonstrating that I know the business and showcased how sustainability ties into the existing business strategy. I started raising awareness by sharing my knowledge with my colleagues, 这导致他们要求我开发 研讨会 about the topic in our industry and share them internally, and also with our agency partners. 接下来是制定可持续性指导方针.
• 成为可持续发展话题的专家. By sharing my knowledge I was asked to assess where the company was in terms of sustainability, and also to review and embed ESG principles into some of our existing policies like travel and procurement. 
• It’s also being aligned with the company's purpose (if you are not a purpose-driven organisation then you need to rethink your business). 对ShowHeroes来说是这样 更好的媒体，基于五大支柱:内容 & 创造力、数据伦理、人工智能、环境足迹和DE&I. 我帮助开发了更好的媒体框架, which serves as our north star and puts sustainability at the heart of our activities and solutions.

What was the first step you took to get the initiative off the ground?

开始ShowHeroes的可持续发展之旅, I first conducted an assessment to identify and understand the potential ESG risks and opportunities. I engaged with our stakeholders to understand their needs and expectations so as to align our sustainability efforts. 通过这样做, I determined the key areas we should work on in our business operations where we can have the biggest impacts. These are; energy efficiency, 采用可再生能源, 可持续供应链, 数据中心效率, 可持续广告措施, 合乎道德的数据使用, 环保产品开发, content production and building an inclusive and diverse company culture.

你需要什么预算/资源来开始?

最初我是全球营销经理, 因此，我建议将我的部分时间(20%)用于ESG主题. 

We’ve invested in a tool to help with the double-materiality assessment survey and to gather the data needed for our sustainability reporting. 

最后但并非最不重要的是, 我们与两家公司合作测量碳足迹, 专门为我们的Scope3广告活动准备的, 并与Cedara合作减少企业的碳足迹.

What have you learnt that could help others looking to do something similar?

• It can be easy to feel overwhelmed when we read about the problems facing our planet. As a sustainability champion the first thing to do is to share your knowledge, 提高人们的意识，虽然听起来很俗气, 帮助改变. 
• We have to realize that sometimes we will need to challenge what the priorities need to be at a given time. 如果我们总是寻求同意，就不会有任何改变. 
• 可持续性 is not only about the environment and carbon footprint. There is still a lack of awareness and understanding about ESG and sustainability in general, 不仅在内部，而且在外部.
• Currently, 没有普遍的, agreed-upon standards for measuring and reporting in the digital advertising industry, 难以选择正确的框架, 收集准确的数据, 并确保报告的透明度.
• 可持续性 should be integrated into all aspects of the company and operations, 而不是被当作一个单独的项目. 
• 我们需要跟踪我们的进展并确保问责制. Regular reporting and transparent communications are essential for building trust and showcasing progress.

你能用一句话概括这次行动吗? 

这是为了提高人们的意识, education, 与所有团队合作, challenging and influencing decision making with sustainability principles, 为所有利益相关者带来长期利益, 以及公司的底线.